{"id":2549,"date":"2022-10-07T10:58:14","date_gmt":"2022-10-07T08:58:14","guid":{"rendered":"https:\/\/expo.sterx-projects.be\/home\/"},"modified":"2025-11-21T15:48:40","modified_gmt":"2025-11-21T14:48:40","slug":"home","status":"publish","type":"page","link":"https:\/\/www.exposportmedia.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"

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Advertising<\/span>
should not be seen,
it should stand out<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|on|on” admin_label=”reclame moet opvallen” _builder_version=”4.18.0″ text_font=”|700|||||||” text_font_size=”30px” text_line_height=”1.3em” background_color=”rgba(254,0,0,0.03)” background_layout=”dark” custom_padding=”20px||20px||true|false” animation_style=”zoom” text_text_shadow_style=”preset5″ border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n

Advertising<\/span>
should not be seen,
it should stand out<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.exposportmedia.com\/wp-content\/uploads\/2025\/11\/Expo-Sport-Media-tech-solution-of-the-year.webp” _builder_version=”4.27.4″ _module_preset=”default” alt=”expo sport media” align=”center” custom_margin=”220px||||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ sticky_enabled=”0″ custom_margin_tablet=”40px||||false|false” width_last_edited=”on|tablet” width_phone=”80%” width_tablet=”50%” custom_margin_phone=”40px||||false|false”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”20px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ text_font=”|700|||||||” text_text_color=”#fe0000″ text_font_size=”40px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”36px” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” text_line_height_tablet=”1.72em” text_line_height_phone=”” text_line_height_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Win with digital sponsorship<\/p>\n

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The transition from sponsor to advertiser was already happening. The global pandemic only pushed the fast-forward button. This could be the sport’s “Napster moment,” an inflection point where the industry needs to fundamentally address the way it’s structured and where it gets its revenue from. Giving back to advertisers is a big challenge that needs solutions if the sports world is to survive what’s to come.<\/p>\n

[\/et_pb_text][et_pb_divider divider_weight=”3px” _builder_version=”4.16″ width=”60%” module_alignment=”center” custom_padding=”30px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px||||false|false” bottom_divider_style=”arrow2″ bottom_divider_color=”#e9e9e9″ global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”titel advertenties op schermen” _builder_version=”4.18.0″ header_2_font=”|600|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n

Sports clubs and their current sponsorship<\/h2>\n

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Most sports clubs have a sponsor file in which the sponsor can put their logo anywhere within the club, and even occasionally in the most crazy places. If we then take a look at the sponsors, and especially their advertising budget, they rarely or never give budget to showing only their logo, but especially to advertising.<\/p>\n

Companies mainly show their promotions, vacancies, open days, realizations, monthly menu, … so as a sports club you can help your sponsor to that Return On Investment he is looking for then you both generate added value.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OSJ9fQ==@” button_text=”Extra club income” button_alignment=”center” _builder_version=”4.18.0″ _dynamic_attributes=”button_url” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#fe0000″ button_border_radius=”10px” button_icon=”A||divi||400″ button_on_hover=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_code _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”]